We start with REAL voices,
not assumptions.
Before strategy or creative begins, we listen. We uncover the cultural insights and lived experiences that shape how people actually think, trust, and act.
A Strategy built on
COMMUNITY insight.
We translate community insight into culturally intelligent strategy that resonates across identities, communities, and lived realities.
Creative designed to MOVE people.
From brand storytelling to integrated campaigns, we develop creative work grounded in research and strategy, designed to build trust, inspire action, and create lasting cultural relevance.
Strategy translated to
REAL WORLD momentum.
Through partnerships, community engagement, experiential activations, and integrated communications, we help organizations translate strategy into visible, measurable impact.
WHY our agency exists.
Most brands talk at communities of color. The ones that grow learn to talk with them, and that second skill is rarer than it should be, because the perspective behind it is rare in the rooms where decisions get made. Black-owned firms are roughly 3% of U.S. businesses, and Black women own under 1% of all U.S. businesses. The Sax Agency was built from that missing point of view, and we put it to work for organizations that believe business should improve lives, not just bottom lines. If impact isn’t part of your mandate, we’re honest enough to say we’re probably not your agency.
We open with LISTENING, never a pitch.
We call it neo-corporate, the rigor of a strategy firm, the accountability of a community partner. Every engagement opens with listening, never a pitch.
Research and discovery come first; only then does the right-brain work begin, turning what we learned into multicultural and polycultural messaging, immersive experiences, and digital storytelling that resonates across cultures and generations.
Research and discovery + RIGHT-BRAIN magic.
Listen DEEPLY
Interviews, community sessions, and focus groups, so strategy starts in lived experience, not a brief.
Diagnose HONESTLY
We synthesize what we heard, name the real challenge, and define the outcomes that actually matter.
Design STRATEGICALLY
Insight becomes a system: positioning, messaging, channels, and experience, built to work together.
Activate with PURPOSE
We launch through content, campaigns, partnerships, and experiences engineered for action, not just visibility.
Measure WHAT MATTERS
We track against impact goals and refine as we learn. Outcomes, never vanity metrics.
Most organizations communicate from the inside out, shaped by internal priorities, timelines, and assumptions about the people they’re trying to reach.
But influence doesn’t begin there.
It LIVES in communities, in lived experience, in the realities that shape how trust is built and decisions are made. Sax exists to close that distance. By grounding strategy in REAL people rather than abstract audiences, it helps organizations move from speaking at communities to operating within their context, where communication becomes more than messaging, and begins to create alignment, participation, and LASTING impact.
Neo-Corporate.
CULTURE-Forward.
Impact-Driven.
Here’s what that means in practice:
Black Women–Led Perspective
Lived experience shaping strategy; analytical discipline guiding execution.
Multicultural + Polycultural Fluency
We understand how identities intersect and influence the decisions people make.
Research Before Creative
No assumptions. No stereotypes. Real voices informing real strategy.
Purpose-Gated Partnerships
If your mission doesn’t uplift communities, we won’t attach our name to it.
Strategy. DESIGN. Activation. Accountability.
Every service is built on structured research and measurable outcomes.
Brand Strategy & Research
Your North Star, built on real discovery.
Identity & Communications
Visual and verbal systems that build trust across communities.
Polycultural &
Purpose Marketing
Messaging that honors complexity and connects across cultures.
Advisory & Consulting
DEI strategy, ESG alignment, certification guidance, accountability frameworks.
Digital & Content Ecosystems
Sites, video, and social engineered to turn mission into engagement.
Experiential & Community Engagement
Activations that build belonging and bring strategy into real spaces.
California Secretary of State
LA Opera
California Service Corps
The verdict is UNANIMOUS.
Every review on our Facebook page recommends Sax, all eight of them. Here’s what a few said:
“Unifying women through entrepreneurship and mutual support.”
“Superior excellence in forming thought leaders that delivers with precise executed action!”
“The most prolific marketing company on the cutting edge of utilizing technology and good old common sense to create living brands capable of being monetized.”
Measured in MOVEMENTS, not media impressions.
We measure impact by movements built and communities strengthened, not media impressions. These numbers represent real change, the kind that happens when brands listen first and act with purpose.
Real communities. Real outcomes. Real accountability.
Voter Education Campaign
Statewide voter-education campaign managed as prime agency of record.
California Counties Reached
Every California county reached in a single statewide campaign.
Languages Delivered
Voter education delivered in more than ten languages across the state.
Subcontracting Agencies Directed
Led a coalition of five agencies as prime agency of record on the statewide campaign.
Trusted by public agencies, universities, sports organizations, and foundations nationwide.
When California needed to reach every VOTER, in every LANGUAGE, it chose Sax.
• $16M integrated campaign managed as prime agency of record
• Statewide activation across all 58 counties
• Voter education in 10+ languages
• Coalition leadership of 5 subcontracting agencies
• Direct partnership with the Secretary of State’s Office
Behavior change, statewide, in weeks. Public institutions trust Sax when clarity, equity, and accountability matter most.
CERTIFIED Leadership.
Qualified Execution.
Headquartered in Los Angeles. Operating nationally.
Ready to build something REAL?
Your mission deserves strategy grounded in community insight, not assumptions. Tell us what you’re building, and let’s find out what we can move together.