About
A Black-owned, woman-owned agency built to lead DIFFERENTLY.
Kara Sax and Tamara Keller built the agency they couldn't find. They kept watching brands they admired speak at the communities they most wanted to reach, well-funded, well-meaning, and somehow still missing. The gap was rarely budget or talent. It was perspective. So in 2012 they built a firm with that perspective at its core, disciplined like a consultancy, fluent like the communities it serves.
Tamara and I connected because we are both purpose-driven individuals, we consume purpose-driven brands and therefore needed to build a purpose-driven agency.
What We Believe
Brands shape culture.Culture shapes communities.Communities shape LIVES.
That chain is the whole reason we exist. It's why we only take work where the outcome can improve lives, not just margins, and why we'd rather pass on a project than attach our name to one that won't. Our core values stay fixed; our strategies adapt to the moment. The world keeps changing, so the how evolves, but the why never does.
The Neo-Corporate Approach
We work like a consultancy.We think like a COMMUNITY.
We're a hybrid by design. On one side, the rigor of a strategy consultancy: research, discovery, diagnosis, and measurement. On the other, the cultural fluency of a partner who actually understands the communities your work has to reach. Most agencies pick a lane, the buttoned-up strategy shop or the bold creative house. We refused to choose, because the brands that move people need both in the same room. We call it neo-corporate. You'll call it the reason the work lands.
Who We Serve
The partners we're built to MOVE.
From statewide agencies to global brands and beloved cultural institutions, our partners share one mandate: reach communities of color authentically, and prove the results. These are the organizations we're built for.
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Local, State + Federal Government
Civic institutions running voter, health, and public-awareness campaigns at scale.
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Colleges + Universities
Higher-ed enrollment, advancement, and brand campaigns that build ambassadors.
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Foundations
Mission-driven funders that need communities to understand, trust, and act.
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Non-Profits
Cause organizations turning mission into measurable community impact.
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Cause-Related
Movements and campaigns that need people to care, and to move.
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Community Organizations
Grassroots and local groups mobilizing the neighborhoods they serve.
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Small + Large Corporations
Supplier-diversity, inclusion, and brand initiatives at every scale.
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New Products
Launches reaching the multicultural and polycultural shoppers driving growth.
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Professional Athletes
Players and their platforms building brand and impact off the field.
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Fashion
Labels and designers dressing culture, not just seasons.
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Cosmetics + Beauty
Beauty brands building loyalty across every shade and community.
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Health + Wellness
Brands making well-being relevant and accessible across communities.
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Culinary Artists
Chefs and food brands turning craft into a following.
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Film + TV
Studios, networks, and projects reaching audiences that reflect the world.
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Authors, Writers + Bloggers
Storytellers and thought leaders growing a platform and a readership.
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Lifestyle Influencers
Creators turning audience and authenticity into brand partnerships.
Meet the FOUNDERS.
Kara Sax and Tamara Keller lead with discipline, cultural intelligence, and conviction, pairing analytical rigor with creative instinct on every engagement. Structured business thinking, fluid cultural insight, and one standard: the work should move with relevance, responsibility, and measurable impact.
Kara founded Sax with a clear mandate: build a firm where strategy is disciplined, creativity is culturally fluent, and impact is measurable. She leads with conviction and clarity, guiding partnerships across sport, higher education, corporate, and cultural institutions. Her work is defined by one principle: influence should be intentional.
Tamara brings structural precision to every engagement. With a background rooted in analytical rigor and operational leadership, she ensures ideas are executable, scalable, and accountable. Where vision sets direction, she builds the framework that sustains it.
The WONDERFUL people behind the work.
A growing team of strategists, designers, and cultural thinkers who believe the work should matter.
Danelle sets the creative direction across the agency's work, translating strategy into ideas with craft, range, and cultural fluency. She keeps the creative ambitious and the execution disciplined, so the work lands as beautifully as it performs.
Barbara shapes the visual language of the work, building the design systems, layouts, and brand expression that carry each idea across every touchpoint. Her eye keeps the work cohesive, considered, and unmistakably crafted.
Sammi Jo brings the ideas to life on the page and screen, crafting the layouts, type, and visual detail that give the work its polish. Her design makes the strategy feel inevitable and the brand feel premium.
Carey builds the bridge between design and technology, turning brand ideas into living, interactive experiences, and making sure the work doesn't just look right, it runs right: fast, accessible, and built to scale across every platform.
Brittany keeps the work moving. As day-to-day coordinator she holds the timelines, the details, and the lines of communication, so teams and clients stay in sync and plans turn into delivered work, on schedule and without the cracks.
Madison turns strategy into digital momentum, planning how brands show up, connect, and perform across platforms. She keeps the work grounded in how people actually move online, so attention becomes engagement and engagement becomes impact.
Certifications
Credentials that open DOORS.
The Sax Agency is a certified small, minority, and women-owned business, locally and nationally. For public agencies and corporate supplier-diversity programs, these certifications aren't decorations. They're how an organization becomes eligible to win the contract in the first place, and our track record is why they trust us to deliver it.
See where this perspective PAYS OFF.
Your mission deserves strategy grounded in community insight, not assumptions. Let's find out what we can move together.