Press & Media
In the NEWS.
Where the work, and the point of view behind it, has shown up in the press. Features, op-eds, and interviews on multicultural marketing, brand strategy, and using influence to stand for something.
-
California Community Foundation Board of Directors
Tamara Keller, Board of Directors
Sax co-founder and COO Tamara Keller serves on the Board of Directors of the California Community Foundation, one of Los Angeles’ largest philanthropic institutions.
View the profile -
Chase for Business Feature
Breaking barriers and building brands
A Chase for Business feature on the agency’s purpose-driven, polycultural approach, and the roster that trusts it: the Golden State Warriors, Universal Music Group, the NFL Players Association, the Memphis Grizzlies, and Howard University.
Read the feature -
Chase Video
The Sax Agency on Growth, Support, and Building Something Bigger
A Chase film on the founders’ growth journey, and the work of building something bigger than an agency.
Watch the video -
Chase Video
Staying focused on purpose, day to day
A short Chase film on how The Sax Agency keeps purpose at the center of the work while Chase supports the day-to-day.
Watch the video -
The POZcast January 15, 2021 · Podcast
Tamara Keller: From Civil Engineer to Marketing Agency Founder
On Adam Posner’s POZcast, Tamara Keller traces her path from civil engineering to co-founding Sax, “a story filled with plenty of pivots and insights.”
Listen to the episode -
Black Enterprise September 6, 2020 · Feature
Meet the Black Women Marketers Making It Happen as Founders of The Sax Agency
“We are prouder than ever to not only lead with our talents, but also with the fact that we are a proud, strong, Black women-led agency.” Kara Sax and Tamara Keller on building a certified agency on their own terms.
Read the article -
K.I.S.H. Magazine Interview
Exclusive Interview with Sax Agency Owners Kara Sax & Tamara Keller
An exclusive conversation with founders Kara Sax and Tamara Keller on building a purpose-driven, Black women-led agency.
Read the interview (archived) -
Voyage LA January 22, 2018 · Interview
Meet Kara Sax of The Sax Agency
An LA founder profile, Kara Sax on building a multidisciplinary, bi-coastal agency: “most proud of the success we’ve achieved while still being fairly young and a small business.”
Read the interview -
Market Wired August 3, 2016 · Press Release
Sax Inc. Becomes a Leading Creative Agency
An unorthodox creative agency, experts in multigenerational and multicultural marketing, signs the Golden State Warriors, Amber Rose, and the State of California, promising to “be your brand’s soulmate.”
Read the release (archived) -
Indianapolis Recorder July 24, 2016 · Op-Ed
The Agency Argument for Brands to Embrace #BlackLivesMatter
“We cannot value money before we value lives. Leaders must take a stand.” Sax on why brands, the biggest influencers in the world, can’t sit this one out.
Read the article (archived) -
Digiday July 22, 2016 · Feature
The Agency Argument for Brands to Embrace #BlackLivesMatter
Kara Sax and Tamara Keller, CEO and COO of Sax, whose clients include the Golden State Warriors, Howard University, and the State of California, make the case for brands to take a stand.
Read the article -
Mic July 12, 2016 · Feature
The Awesome Reason People Are Telling Starbucks Baristas Their Names Are #BlackLivesMatter
“It’s easier to talk about love than race,” Tamara Keller, COO of Los Angeles–based agency Sax, told Digiday, on why brand silence reads as calculated.
Read the article -
Digiday July 12, 2016 · Feature
‘Wrong side of history’: Brands remain (mostly) silent on #BlackLivesMatter
As brands engage with the movement far more slowly than they embraced other causes, Sax’s leadership is quoted on why staying silent is itself a choice.
Read the article -
Ogilvy July 15, 2016 · Feature
Brands need to get behind #BlackLivesMatter
“Brands are the face of companies that ultimately drive what we wear, what we drive, what we consume,” said COO Tamara Keller. “They are, in fact, the influencers of the world.”
-
Tonya Taylor Podcast June 26, 2016 · Podcast
What We’re Made Of 006: Tamara Keller
Sax COO Tamara Keller, who holds three master’s degrees, on her journey to LA, her love of the East Coast, and the story behind the work.
Coverage spans the agency’s history. Older pieces link to archived copies where the originals have moved; a few are listed as a record where the source is no longer available. For interviews, commentary, or assets, get in touch below.
Writing about culture, brand, or impact? Let’s TALK.
For press inquiries, interviews, or speaking requests, reach out and we’ll get back to you quickly.