Public Sector & Civic
Government and public sector marketing that reaches everyone, and PROVES IT.
The Sax Agency is a certified public sector marketing agency in Los Angeles that plans and runs large-scale, multilingual civic campaigns, voter education, public awareness, community outreach, and higher-ed enrollment and advancement, as prime agency of record, with results measured across the diverse populations public institutions and universities are obligated to reach.
The Challenge
Reaching a diverse public isn’t a goal. It’s a LEGAL OBLIGATION.
Under Section 203 of the Voting Rights Act, hundreds of jurisdictions and three full states must provide election information in languages other than English. California is covered statewide, every one of its 58 counties, and the state layers its own requirements on top of the federal floor.
Most agencies treat language access as a translation line-item bolted onto a campaign built for the majority. We start from the opposite end: who has to be reached, in what language, through which trusted messenger, and design the campaign outward from there. Compliance is the floor. Actually moving people is the job.
Sources: U.S. Census Bureau, Federal Register, CA Secretary of State.
jurisdictions + 3 states required to provide election language assistance
voting-age citizens covered, a 22% jump over the prior determination
California counties required to offer language assistance
What We Do
Built for the work public institutions actually NEED.
Multilingual voter education & civic engagement
Campaigns that inform and mobilize across languages and communities, not just translate after the fact.
Public awareness & behavior change
Health, safety, education, and benefits-access campaigns designed to change what people do, not just what they’ve seen.
Community outreach & coalition management
Trusted-messenger networks, partner organizations, and on-the-ground activation, coordinated as one program.
Language-access strategy & execution
The right languages, dialects, and cultural nuance, planned from the start.
Higher-ed enrollment & advancement
Colleges and universities reaching prospective students, alumni, and donors, enrollment, advancement, and brand campaigns that turn audiences into ambassadors.
Measurement & public accountability
Reporting built for stakeholders who answer to taxpayers, boards, and the public record.
Flagship Proof
California’s statewide recall: every voter, every LANGUAGE, in weeks.
The Secretary of State’s office chose The Sax Agency as prime agency of record, not a subcontractor, but the lead accountable for the whole of it. We managed a $16M integrated campaign that reached all 58 California counties and delivered voter education in 10+ languages.
We led a coalition of five subcontracting agencies, focused where turnout gaps are widest: Black, Latino, and Asian voters, veterans, and formerly incarcerated citizens. A statewide behavior-change campaign on an election timeline measured in weeks, not months.
Our national and local certifications make us eligible to bid on work many firms can’t, and our delivery record makes us a low-risk choice once we’re at the table.
Have an RFP, a deadline, or a community you have to reach?
Tell us the outcome you’re accountable for. We’ll tell you, honestly, how we’d reach it, and whether we’re the right team to do it.